According to IGN, veteran MMORPG World of Warcraft has lost some 1.3 million players since the launch of the latest expansion, Mists of Pandaria. The game now has 8 million subscribers, down from its 12 million 2010 peak. The reasons for the decline are myriad, but the most simple and obvious reason is that the game is simply very old. It originally launched in 2004 and many of the original fans may have become bored and fled for more fertile land.
However, Activision-Blizzard seem unconcerned, saying “our focused and disciplined approach to our business has served us well in the past, and through continued investment and careful management of our costs, we expect to continue delivering shareholder value over the long term as we have for the last 20 years”. Will the internet’s favourite online game disappear into obscurity with the release of Blizzard’s upcoming MMO Titan? We’ll have to wait and see, but no doubt they have several tricks up their sleeve.